If there was one thing I’d love to take off my to-do list. It would be the ‘find awesome people’ action. I suspect that’s unlikely to happen any time soon though. Especially as the brief is so impossible.
We are looking for people who most probably don’t exist. Walking paradoxes. People who can exist at 2 ends of a spectrum simultaneously without descending into schizophrenia. People who enjoy being on both sides of any fence they come across. They might be hater lovers or lover haters. Angels who crave a bit of Satan, or Satanists who like the idea of God. People who can deal with being 100% yin and 100% yang at the same time.
Freaks basically. Freaks who are interested in the idea of being Interactive Creative Directors at the highest levels of W+K’s offices around the world.
We’re looking for Visionary Realists, people who revel in the wonder of what the world is becoming and are excited to invent the future of the agency. But at the same time know that there’s shit to get done in order to get there. That today’s graft will become tomorrow’s glory. People who are excited to make the most of what they have today to propel them to where they want to go tomorrow. Their visioneering should excite everyone around them (inside and outside of the agency), and their realism should inspire confidence, trust, and loyalty from clients and co-workers.
We’re looking for Perfectionist Hackers, people who are comfortable throwing stuff together out of what they’ve got lying around as much as they are working with a multi-million dollar budget to produce the most expertly crafted thing in the universe. Understanding that different situations require different solutions and being equally happy with cheap-and-dirty and mind-blowingly-indulgent.
We’re looking for Wildly Conceptual Thinkers with Executional Grounding, people who would “Choose the Moon” but be confident in how to actually get there. Big dreamers who have turned outlandish dreams into reality a bunch of times before. People whose passion and vision for an idea will have everyone around them believing that it can and must be done, and whose experience inspires confidence that we can do it.
We’re looking for Digital Revolutionaries with Traditional Sympathies, people who are first and foremost digital agitators. People who get frustrated by most of the work that they see. People that think we’re not trying hard enough. That we’re too slow, too backwards, too analogue, too static, too broadcasty – that we need to push harder and push more.
But at the same time they must have a respect for, and understanding of, the heritage of the agency. Of the un-process that has been creating great provocative communications for almost 30 years. An interest and passion for the craft that makes the most wonderful, soulful, effective, advertising in the world. But then be prepared to pick the right moments to say: “fuck it old timers, that was yesterday”.
Know anyone that fits the bill?
If you or someone you know does, please email me at this address – everything will be treated in the strictest confidence. I won’t take an email as a sign of anything more than just being a tiny bit curious.
Oh, and I started out writing that with the idea of it being about Interactive Creative Directors. And that’s what I’m personally trying to hunt down at the moment. But if you’re someone that’s saying “hey, that’s me” and you happen to be an account person, strategist, technologist, juggler, mercenary, monkey butler or whatever, I’d be happy to hook you up with the right people.