The most fundamental challenge is that advertising is still an old-fashioned game of “lookie here!” — and on a four-inch screen, there isn’t much to look at.
When you’re ordering from Sugru, they have this little ’roundup’ at the bottom. It takes a bunch of stuff from your order form and formats it in a nice friendly way. Reassures you they’ve got it all under control :-)
In case you don’t know the other reasons why you should love Sugru, well here’s a couple of things:
It’s a pretty amazing product:
And they wrote this really decent thing about fixing stuff called the Fixer’s Manifesto:
And they invite people to fix the manifesto on Github which seems like a very good idea.
Here’s two albums I’ve been listening to a lot this week. Both take hectic full-on electronic music and strip out the driving force and beats to leave ambient-y soundscape-like made mainly from pads, synths and effects.
It has a concept so brilliant and simple we can’t quite believe it hasn’t been done before, taking the burning embers, breakdowns and ambient interludes off classic Jungle mixtapes and re-assembling them into a ghostly ambient-not-ambient mix that’s at once hugely nostalgic and totally forward thinking – so so good.
Secondly Ricardo Donoso’s – Progress Chance [Spotify]
‘Progress Chance’ is based on the “morning dance music” of raves which Ricardo visited as a youth, namely the Goan and Scandinavian strains of heavily gated and arpeggiated dance music, but he’s removed the unwieldy rhythms to leave lushly pulsating patterns and the all-important chord changes which carried all the emotive weight, resulting in something quite unexpected and brilliant.
Love the term “morning dance music” especially when it’s applied to full on banging Goa trance.
Not only am I going to try and keep a blog going, I’m also going to try to keep my musical hand in too. I’m aware that trying to do more than one thing at the same time is completely and utterly beyond me, but humor me for a bit. And if I fail at one, maybe the other will survive.
Here’s the first mix of the year. It’s the usual ploddy boring dad house. Hope you enjoy it.
I know this is old gold. It’s been around for years. But I chanced upon it again yesterday and was reminded of the genius of this toy featuring a completely unique glory-hole interaction pattern.
Plus I’d never seen this particular video featuring the hands of the one and only Matt Jones. He’s got very hand-modelly hands, don’t you think?